Why you must build an email list?
So many newbie bloggers are not collecting visitors email address. If you are not, you are wasting your time and efforts. Believe me, you should start doing it. There are some strong reasons. In this post, we are going to show you why you need to start building an email list.
Email Marketing Pros
Can generate more sales and traffic.Repeated visitors.Personalized emails.One-on-one chats.Promote the latest blog posts.Increase affiliate sales.Offer coupon and discount codes.
Email Marketing Cons
Email marketing service will cost a bit.Need to customize templates for better looking.
What Is an Email List
An email list contains names and email address of people who gave you permission to send emails. You will be able to send your recent blog updates, promotions, coupons and etc using the email list and an email marketing provider like Constant Contact.
When You Need an Email List?
If it’s possible, configure it from day one.
Well, not really.
In the first few days, you will not get much traffic. You are just setting up the blog and adding contents. While configuring Yoast, WP Smush, WP Super Cache, and other related plugins, you should consider configuring an email list and subscription form.
Just set it and go.
Why You Must Build an Email List
Studies have proven that more than 80% of your website visitors won’t come back to your website again.
Well, not just studies. It’s proven.
As a small business owner or blogger, it will affect your revenue, sales, and entire business.
For bringing your website visitors back, you can collect their email address and send them updates. No matter you are running a personal blog, business website or offering a service.
It will work well for all business websites. It’s the best method to increase your website’s page views, revenue and sales.
Got the point?
What Do You Need To Build an Email List?
Most of our website visitors are bloggers. So all you need are,
- A Website or Blog.
- An Email Marketing Service.
- Email Sign up Forms.
Why Not FeedBurner?
FeedBurner is a blog notification service run by Google. The catch is, it’s free for lifetime. Most beginners will prefer services like this for cutting down costs.
Well, we will not recommend you using FeedBurner and any related services! The reasons are,
- Can’t send personalized emails.
- No from, to fields.
- Can only fetch contents from the blog’s RSS feeds.
- No tracking and reporting.
- Migration is a bit tricky and will lose subscribers.
Email marketing services will cost a bit. But believe me. They are worth it. You will not get regret by investing in any email marketing platforms.
Email Marketing Services
We are using email marketing services for storing all collected emails and sending emails. At this time, there are so many email marketing services are available. But for our users, we will always recommend the best one!
Before choosing an email marketing provider, you should consider these.
- They are reliable.
- Offers refund.
- The number of contacts that can add to the plans.
- The number of emails that can send a day/ month or per account.
- Integrations.
- Tracking and reporting.
- Customizable templates.
- Scheduling.
- Live support or support via tickets. and much more!
Are you wondering which email marketing suits you?
it’s Constant Contact.
Why Constant Contact?
Constant Contact is the best email marketing provider in the field. They are with us for almost 20 years! They will offer you a free 60-days free trial for all new customers.
See, the folks behind Constant Contact got you covered! You should give them a try!
For Optin Forms,
If you know HTML and CSS, you can create custom newsletter subscription forms. Well, there are so many plugins available for the same purpose.
We will recommend you OptinMonster and Bloom by Elegant Themes. We highly recommend you choose the OptinMonster plugin. The plugin can be easily integrated with Constant Contact.
Use our OptinMonster coupon for a charming discount code. Another free alternative is the Hello Bar.
MailOptin
MailOptin is an awesome alternative for the OptinMonster plugin. They have incredible features for a cheaper price. For learning more about the plugin, you may want to check out our MailOptin review.
It’s affordable for every beginners and professional blogger.
Conclusion
Just try it. You see the Google Analytics stats that we added above. It’s horrible, isn’t it? Allow your website visitors to subscribe to your RSS feeds. The issue will be solved soon.
Use any premium plugins for showing optin forms or choose the free one that we mentioned above. Give a try to Constant Contact. Improve your business!
We hope you found why you must build an email list and you will start building it soon. If you found this post useful, please consider sharing this post with your friends and fellow bloggers.
For more related posts, you may want to check out our blog section.
Awesome post, Christina.
I wasn’t building an email list for my blog.
Now, I will consider it.
Any other plugins I need for my business blog?
Thanks.
Hey Alex,
Thanks for your comment.
We have got few plugin recommendations.
Check out: Must-have WordPress plugins in a business blog.
Good luck with your business!
Good post.
Thanks for sharing.
Which plugin are you used here for the full-screen overlay?
Hey Bex,
That’s Hello Bar.
I am a bit confused here.
Which plugin is best for collecting email address?
In our websites, we will use OptinMonster, Zachary.
Another great one is MailOptin.
For more, see our list of best lead generation plugins for WordPress.
I am planning to use a plugin called Master Popups.
What do you think, Christina?
Good or bad?
Hi David,
I haven’t tried Master Popups yet.
But, see our list of best lead generation plugins for WordPress.
Those are highly recommended.
Cheers!
You are the best.
Thanks for the internal linking.
Landed on the right post.
Glad to hear that, Robert.
What about buying email lists?
Hot recommended, Timothy.
I recommend you building your own email address.